Our History and Values

It was when we began to query the ingredients in commonly used baby skin care products and realised their harmful effect on children that the idea of Binda Baby Essentials was born.

However it took another 18 months of research and development before we had the perfect product that Binda is today.

Every ingredient has been thoroughly researched using current medical journals and in consultation with health care professionals to create a baby skin care range that is tailored to your little one’s needs. That means we have made sure that every ingredient is not only safe but necessary, providing you with our perfect blend of specially chosen 100% natural ingredients.

Throughout the development process we were challenged to compromise our core Binda values – we were asked to add ingredients that were deemed ‘safe when used in small amounts’ i.e. 1% or 2% is ok. But we disagreed with this request - we believe that 0% is the only option for Binda.

The health of our children has always come before profit. We apply to our practice the motto ‘it takes a tribe to raise a child’. We believe that as a supplier we have a responsibility to the families who are taking our products into their homes. By applying these values and principles every step of the way, the end result is the first truly safe, 100% natural skin care range.

Binda’s Future